ARM 2.0 Review (2026): Kevin Fahey's Done-For-You Affiliate Funnels

What Is ARM 2.0?

ARM 2.0 — the Affiliate Revenue Multiplier — is Kevin Fahey's comprehensive done-for-you affiliate marketing system, updated to version 2.0 with expanded funnel assets, updated training, and both DIY and full DFY setup options. The programme provides seven complete affiliate funnels that have collectively generated over $1.5 million in verified sales on the WarriorPlus platform, packaged with 30-video training and full implementation support.

The core proposition of ARM 2.0 is the ability to deploy a proven affiliate funnel system without building from scratch. Each of the seven funnels includes the complete asset package — landing pages, email follow-up sequences, promotional materials, and traffic guidance — modelled on Kevin's own tested and optimised implementations. Buyers can either implement the system themselves using the 30-video training (DIY) or have Kevin's team set up the entire system for them (DFY).

The DFY (Done-For-You) setup option is the most significant differentiator of ARM 2.0 from standard affiliate training programmes. Rather than leaving buyers to implement training independently, the DFY tier has Kevin's team build the funnel infrastructure, configure the email sequences, and set up the entire system so buyers can begin promoting with a working setup from day one. This removes the most common implementation failure point in affiliate marketing training programmes.

The $1.5M+ in verified sales claim is backed by WarriorPlus dashboard data rather than estimated projections — providing meaningful evidence that the funnel templates are based on systems with proven commercial performance rather than theoretical frameworks.

ARM 2.0 Pricing

ARM 2.0 is offered at a one-time price with DIY and DFY tiers at different investment levels. The DIY tier provides all funnel assets and the 30-video training for independent implementation. The DFY tier adds Kevin's team setup service for buyers who want the system operational without personal implementation.

Current pricing should be verified directly on the ARM 2.0 sales page as pricing varies with promotional periods. The DFY option carries a premium over the DIY tier that is justified for buyers who want to avoid the technical implementation phase entirely.

ARM 2.0 Features

7 Done-For-You Affiliate Funnels are the centrepiece of ARM 2.0 — each representing a complete promotional system with landing pages, email sequences, and follow-up automation. These are not hypothetical templates but modelled versions of Kevin's actual operational funnels that contributed to the $1.5M+ in verified sales figure, updated and formatted for new buyer deployment.

The 30-Video Training Library walks through every aspect of implementing and managing the affiliate funnel system — from technical setup through traffic generation, email follow-up management, and performance optimisation. The 30-video structure provides enough depth to cover the complete implementation process without the surface-level coverage common in lower-priced training products.

The DFY Setup Service is the feature that distinguishes ARM 2.0 from similar programmes. Kevin's team handles the technical implementation — a service that addresses the single most common reason affiliate marketing training buyers never generate results: they learn the approach but do not complete the setup. The DFY option converts training into a deployed, operational system.

Editorial Evaluation Scores

We rate ARM 2.0 across four key dimensions. Scores reflect our assessment and independent user feedback.

ARM 2.0 Pros and Cons

Every platform has trade-offs. Here is our honest breakdown of what ARM 2.0 does well and where it falls short.

Who Is ARM 2.0 Best For?

ARM 2.0 is best suited for: affiliate marketers who want to bypass the months of funnel building and testing that typical affiliate system development requires, and who want to start with proven funnel templates rather than building from untested assumptions. The DFY option makes it particularly valuable for buyers who are technically competent enough to run a funnel once built but do not want to spend time on the technical construction phase.

It is also ideal for marketers already making some income on WarriorPlus who want to systematise their promotional approach around proven funnel structures rather than ad hoc campaigns.

Not ideal for: marketers outside the make-money-online space where the funnel templates may not directly apply, or complete beginners who have not yet decided which platform or niche to focus on.

ARM 2.0 vs Alternatives

Alternatives to ARM 2.0

Results With Kevin AI is Kevin Fahey's flagship AI marketing membership and the most comprehensive product in his ecosystem. If you are evaluating any of Kevin's products, Results With Kevin AI at under $16/month provides access to everything in his training library including all courses and live webinars — making it the best value entry point to his full product suite.

Wealthy Affiliate offers long-term SEO and affiliate training with hosting and community at $49/month. More structured and comprehensive than Kevin's products but requires a much larger time investment before generating first income.

ClickBank University provides structured affiliate training for the ClickBank marketplace specifically. Higher cost entry but more detailed curriculum for marketers focused exclusively on ClickBank offers.

Who Should Not Buy ARM 2.0?

ARM 2.0 is not the right fit for everyone. You may want to skip it if you are experienced marketers with established funnels, or people expecting passive income without promotion.

This product may also not be ideal if you already use a more advanced tool that handles the same workflow, if you need enterprise-level features, or if you are not ready to build landing pages, publish content, create campaigns, or follow through consistently with the platform.

If any of these describe your situation, you may find better value in one of the alternatives listed in our comparison table below.

Important Limitations to Understand Before Buying

ARM 2.0 can help with done-for-you affiliate funnel system tasks, but it does not guarantee income, traffic, or sales. Income claims reflect potential results under ideal conditions. Actual affiliate earnings depend on traffic volume, traffic quality, email list size, offer relevance, and promotion consistency.

• Results are not guaranteed. Individual outcomes depend on your niche, effort, consistency, and marketing strategy.
• Results require time. Most users should allow 60–90 days minimum to build meaningful funnel traffic before evaluating whether the product is working for them.
• AI or automation tools still need human oversight. Any generated content, funnels, or campaigns should be reviewed before use.
• Optional upgrades can raise the total cost. Always review the full funnel pricing before purchasing.
• This is not a passive income system. Consistent effort and implementation are required to see results.

These limitations do not make the product bad, but they are important for setting realistic expectations.

Final Verdict

ARM 2.0 is a reasonable option for marketers who want a structured, done-for-you affiliate funnel system paired with training rather than building funnels from scratch. It is a weaker fit for experienced marketers who already have established funnels, or anyone expecting passive income without active promotion.

ARM 2.0 earns 8.6/10 (IM Review Lab Editorial Score) as the most comprehensive done-for-you system in Kevin Fahey's product range, backed by $1.5M+ in verified platform sales and 30-video training depth. Claimed income figures reflect Fahey's own past results on these systems and should be treated as potential targets rather than guarantees — actual results depend on traffic, promotion, and audience quality.

Frequently Asked Questions

The most commonly asked questions about ARM 2.0, answered based on verified research.